Every Company is a Media Company… But What Does That Mean for You?

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Storydriven Marketing: The B2B brand storytelling podcast

Helena Merschdorf

13 episodes

1 week ago

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

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All content for Storydriven Marketing: The B2B brand storytelling podcast is the property of Helena Merschdorf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

Show more...

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Every Company is a Media Company… But What Does That Mean for You?

Storydriven Marketing: The B2B brand storytelling podcast

17 minutes 16 seconds

2 years ago

Every Company is a Media Company… But What Does That Mean for You?

In this episode, I chat about how the internet and social media has impacted traditional advertising and brand reach in the last two decades, and how adopting a media company attitude for your businesses can help you come out on top in 2023.

Topics include:

What "being a media company" looks like on a practical level
How to build a robust media strategy that builds brand loyalty and trust
The role of content marketing and brand storytelling for sustained growth

Enjoy the show!

To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠.

If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.