Building a Story Engine for Growth Stage Tech Companies

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Storydriven Marketing: The B2B brand storytelling podcast

Helena Merschdorf

13 episodes

1 week ago

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

Marketing

Business

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Marketing

Business

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Building a Story Engine for Growth Stage Tech Companies

Storydriven Marketing: The B2B brand storytelling podcast

24 minutes 29 seconds

2 years ago

Building a Story Engine for Growth Stage Tech Companies

In this episode, I chat about what building an effective content marketing engine looks like for growth stage tech companies, and why NOW is the absolute best time to start.

Topics include:

Optimal content marketing tools for Series A marketers
At which stage it makes sense to engage agencies/freelancers and what to outsource
Which aspect of content marketing you should never outsource (and why)
How small teams can take on big industry competitors
How to use CEO thought leadership content to build your organisation

Enjoy the show!

To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠.

If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.