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Storydriven Marketing: The B2B brand storytelling podcast
Helena Merschdorf
13 episodes
1 week ago
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.
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Marketing
Business
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All content for Storydriven Marketing: The B2B brand storytelling podcast is the property of Helena Merschdorf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.
Show more...
Marketing
Business
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Brand Storytelling vs Telling a Story
Storydriven Marketing: The B2B brand storytelling podcast
24 minutes 28 seconds
2 years ago
Brand Storytelling vs Telling a Story

In this episode, I break down the difference between brand storytelling and telling a story in your marketing. I also outline how you can effectively pair the two to become your customers' obvious choice.

Enjoy the show!

To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy. 

If you want to get in touch, connect with me on LinkedIn or reach out via our website. 


Storydriven Marketing: The B2B brand storytelling podcast
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.