Become the Obvious Choice With Brand Storytelling

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Storydriven Marketing: The B2B brand storytelling podcast

Helena Merschdorf

13 episodes

1 week ago

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

Marketing

Business

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All content for Storydriven Marketing: The B2B brand storytelling podcast is the property of Helena Merschdorf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Become the Obvious Choice With Brand Storytelling

Storydriven Marketing: The B2B brand storytelling podcast

21 minutes 23 seconds

3 years ago

Become the Obvious Choice With Brand Storytelling

In this episode, I unpack how brand storytelling helps you become your customers' obvious choice by helping you gain AND keep your audience's attention long enough to build brand awareness, authority, and trust.

Some of the topics covered include:

The complex path to a B2B sale in 2022
What makes storytelling so effective
How brand storytelling helps us gain attention
How brand storytelling helps us keep attention
Why short attention spans are a myth

Enjoy the show!

Find me on LinkedIn: https://www.linkedin.com/in/helenamerschdorf/

Or visit our website: https://www.tales.co.nz