In this episode of the Storytelling Meets Branding Podcast, I’m chatting about Tabitha Brown’s Target partnership and Chef Darius Cooks’ criticism.
If you don’t know, Tabitha is a vegan influencer and entrepreneur who’s launched several collections with Target. Darius, a chef and social media personality, thinks she could’ve made more money going solo.
I’ll explain why partnerships matter, and how this applies to copywriting and video marketing.
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