The podcast Stories of Success is a listening experience for your personal development. Craig A. Taylor will regularly interview high achievers, entrepreneurs, consultants, visionaries, coaches, and mentors about their secrets and experience. Learn from the best! Enjoy!
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The podcast Stories of Success is a listening experience for your personal development. Craig A. Taylor will regularly interview high achievers, entrepreneurs, consultants, visionaries, coaches, and mentors about their secrets and experience. Learn from the best! Enjoy!
Interim, Fractional, Positioning, Content, Social - David Pawsey
Stories of Success Podcast
31 minutes 6 seconds
3 years ago
Interim, Fractional, Positioning, Content, Social - David Pawsey
This podcast is with copywriter and content strategist David Pawsey. He helps freelancers, interim and fractional leaders, and companies to position themselves. He actually helped me with my positioning and my website content. David is a former journalist, so he is naturally inquisitive and creative. He also works for himself, so can look at the space from an expert and contract perspective. Topics we discussed:
Being a wordsmith
Getting your story across
How to position yourself and tell your unique story
Juggling work and life, particularly as a freelancer and stay at home dad
Content is king
Direct response and sales copywriting
Playing to people's psychology
Email marketing workshops
SEO content writing
Relationship building
Finding work through Linkedin and networking
Pricing dilemma and selling services
Putting a price on passion
It shouldn't be about money
Do what you enjoy and what is sustainable
Be the thought leader
Be yourself
Get yourself know, get yourself liked, get yourself trusted
The podcast Stories of Success is a listening experience for your personal development. Craig A. Taylor will regularly interview high achievers, entrepreneurs, consultants, visionaries, coaches, and mentors about their secrets and experience. Learn from the best! Enjoy!
