While global ride-hailing giants take up to 25% from every trip, Bro Cabs takes zero.Founded by Persy and Msizi, this Johannesburg-based startup is flipping the power dynamic in mobility by putting drivers first — a radical move in an industry dominated by global platforms like Uber and Bolt.From challenging e-hailing laws in Parliament to running grassroots activations across Joburg, Bro is building a movement around fairness, local innovation, and shared value. Their app is subscription-based — R600 a month, flat — and drivers keep 100% of their earnings.In this episode, Rocco Strydom dives into how they’re scaling the business, what makes South Africa a testing ground for global disruption, and how tech, talent, and purpose collide when you decide to take on the giants.What You’ll LearnWhy Bro charges zero commission — and how that works sustainablyHow South African founders are building tech with local contextThe real economics behind ride-hailing and driver payoutsLessons from bootstrapping a tech startup without VC backingWhy Uber drivers are leaving and what Bro learned from itThe road to Africa-wide expansion — and what comes nextQuote to Remember“We’re not just building an app — we’re building a fair system where drivers finally win.” — Persy, Co-Founder of Bro Cabs