A docu-series from the front lines of branding, creative, marketing, sales, and life. No bullshit. Just an unfiltered look into the technologies, tactics, and strategies driving results, impacting businesses, and keeping us STOKED.
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A docu-series from the front lines of branding, creative, marketing, sales, and life. No bullshit. Just an unfiltered look into the technologies, tactics, and strategies driving results, impacting businesses, and keeping us STOKED.
Stoke Sessions - Generative AI Application in the Creative Services Industry
Stoke Sessions
54 minutes 29 seconds
1 year ago
Stoke Sessions - Generative AI Application in the Creative Services Industry
This episode of Stoke Sessions revolves around the rapid advancement of AI technology in the creative services world. Matt Simpson, David Carrillo and Paul Drohan discuss how AI is creating buzz and possibilities, and how it is reinvigorating their interest in creative technology and tools. We take time to highlight the speed at which AI is evolving and producing better results and the need to sift through the overwhelming number of tools to find the ones that are here to stay. Learn how AI is enabling individuals to become more self-sufficient and control the entire outcome of a project, creating more 'unicorns' who are skilled in multiple areas. The speakers showcase the capabilities of AI in storyboarding and photography, and how AI-generated images are becoming indistinguishable from real photos.
The conversation focused on the use of AI in interior design and photography. The speakers discussed how AI tools like Mid Journey can be used to create mood boards, explore different design options, and generate visual references for client presentations. They highlighted the efficiency and time-saving benefits of using AI in the creative process. The speakers also mentioned the potential for AI to enhance retouching and compositing in photography, allowing for seamless integration of AI-generated elements.
Overall, they emphasized the importance of AI in expanding creative possibilities and avoiding tunnel vision in design. In this part of the conversation, David discusses his process of generating multiple variations of an image prompt. He explains how he copies the prompt and runs it multiple times to get a range of results. He also mentions the importance of refining and iterating on the initial results to find the desired image. David demonstrates how he can change the angle and composition of the image by adjusting the focal length. Overall, he emphasizes the flexibility and creativity that can be achieved with AI-generated images. In this conversation, David and Paul discuss the use of AI imagery in design work. They explore the process of using AI to generate images, the benefits and limitations of AI-generated content, and the potential ethical considerations. They also touch on the importance of transparency with clients when using AI imagery. The conversation concludes with a discussion about upcoming travel plans.
Stoke Sessions
A docu-series from the front lines of branding, creative, marketing, sales, and life. No bullshit. Just an unfiltered look into the technologies, tactics, and strategies driving results, impacting businesses, and keeping us STOKED.
