Miguel Raya, also known as Cooking with Fire all over social media shares his journey in the influencer marketing space and provides insights for ⁠brands and influencers alike⁠. Miguel started cooking and barbecuing after being inspired by his father-in-law and later binge watching YouTube videos. Miguel started posting his BBQ on social media, coining the phrase "This came out absolutely fantastic, go ahead and give it a go!" - from there his popularity on social media catapulted. In this podcast episode, Miguel talks through the importance of consistent posting, engagement, and outreach for when brands approach influencers. ⁠Cooking with Fire⁠'s worked with brands like Dawn and Budweiser and hopes to release a cookbook and seasonings in the future. In this conversation, Matt and Miguel discuss influencer marketing and the barbecue industry. Miguel shares his experience working with various brands and the importance of building long-term relationships. They also talk about different grilling styles and Miguel's favorite cuts of meat. They touch on the changes in ⁠influencer marketing and social media⁠ platforms, emphasizing the need for consistency and dedication. The conversation finishes with Miguel sharing his excitement for trying new foods, upcoming recipes, and a possible cookbook coming soon from Cooking with Fire!