A docu-series from the front lines of branding, creative, marketing, sales, and life. No bullshit. Just an unfiltered look into the technologies, tactics, and strategies driving results, impacting businesses, and keeping us STOKED.
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A docu-series from the front lines of branding, creative, marketing, sales, and life. No bullshit. Just an unfiltered look into the technologies, tactics, and strategies driving results, impacting businesses, and keeping us STOKED.
Branding for Growth & Longevity in Consumer Goods Market
Stoke Sessions
25 minutes 8 seconds
1 year ago
Branding for Growth & Longevity in Consumer Goods Market
This episode of Stoke Sessions focuses on consumer packaged goods (CPG) and consumer goods. Dave Korinek, Brad Hendrickson, and host, Matt Simpson discuss the impact of branding on the consumer goods market, using the example of VIZIO TV's success early in the market. They emphasize the importance of personalization, data-driven decision-making, and customer experience in building a legacy brand. The future of the consumer goods market is predicted to involve embracing technology, hyper-focus on personalization and direct-to-consumer strategies, and staying competitive.
Stoke Sessions
A docu-series from the front lines of branding, creative, marketing, sales, and life. No bullshit. Just an unfiltered look into the technologies, tactics, and strategies driving results, impacting businesses, and keeping us STOKED.
