Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership.
Key timestamps:
0:30 – Who is Cedric Chin?
1:45 – What is Commoncog about?
9:59 – Definition of “going viral” and thought leadership
11:07 - Four types of thought leadership according to Ryan Law
12:25 – Example of a viral “Yes, and” article Cedric wrote
15:14 – Example of a viral article challenging a truism
21:48 – The “ripple effect” of viral content
26:27 – Cedric’s most viral articles and how he identifies viral potential
36:08 – Cedric on why he aims to always share his “earned secrets”
39:38 – Intermission questions
44:30 – Cedric explains his process for writing long-form articles
52:09 – What beginners get wrong about writing high-quality thought leadership content
57:44 – Cedric recommending the Poynter writing tools course
Show notes
Animalz blog post on thought leadership
Poynter 50 writing tools course
Money Stuff newsletter by Matt Levine
Guest
Host
Stay in touch
Hosted on Acast. See acast.com/privacy for more information.