On this episode of the STICK TALK podcast, the boys sit down with Matt Jesuele to discuss why Cold Email is not dead, tips on how to win with Cold Email, the strategies that have led to Matt's success in the industry, and more!

Check out the full episode on YouTube: https://youtu.be/ptHpOgeznXE CONNECT WITH MATT: Instagram: https://www.instagram.com/outbound_sniper/?locale=es_ES%2F Twitter: https://x.com/outbound_sniper ABOUT THE GUEST: Matt is a business strategist and founder of a growth agency for B2B companies CONNECT WITH THE BOYS Andre's Twitter: https://bit.ly/43CmRpj Andre's YouTube channel: https://bit.ly/43JeVTc Christian: https://bit.ly/3rG7D5b Christian’s YouTube: https://bit.ly/3OaEhmX Dan: https://bit.ly/3Oxcted WORK WITH THE BOYS Implement our cold email system into your own business: https://bit.ly/3YbkUz5 Time stamps: 00:00 - Intro 01:30 - Cold email is not dead 03:44 - Introduction to Matt’s business 05:29 - How did Matt start in the cold email space 08:30 - Mat’s business evolution and partnership 13:00 - The benefits of business partnerships 14:56 - Matt’s Business Overview 17:36 - Innovating amid market changes 19:25 - Recent changes in cold email deliverability 24:20 - Adapting cold email strategies to bypass new Google and Microsoft filters 27:54 - The advantages of using private email infrastructure 29:42 - The importance of email copy and infrastructure management 32:00 - The impact of email sending tools on deliverability 36:20 - Embracing innovation and adaptation for sustained success 42:33 - The ongoing effectiveness of cold email 43:56 - Varying impact of email deliverability changes on different campaigns 45:59 - Strategies for adapting to changes in email deliverability 51:00 - Final thoughts Topics: #coldemail #emailmarketing #leadgeneration #businessgrowth