In this episode of Decoding the Influencer, we trace this fascinating evolution from perfection to relatability, from scripted pitches to self-aware storytelling. We explore how humor, chaos, and honesty have become the new languages of marketing. The modern influencer doesn’t just sell a product, they sell a feeling, a story, a piece of themselves.
So, how did we get here? And what does it say about us, the audience that craves “realness” even when it’s carefully curated?

Tune in to Stepwell Radio as we decode how influence, authenticity, and attention have rewritten the rules of marketing because sometimes the smartest ads don’t look like ads at all;