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In this episode, Cara reveals why the most profitable STRs often rely on a color most hosts overlook—or misunderstand completely.
Learn how a strategic paint choice can completely shift your short-term rental’s performance, helping you book more often, photograph better, and appeal to a higher-paying guest.
Whether you're just launching or managing 20+ units, this episode gives you a proven, design-backed strategy for increasing ROI—without blowing your budget.
Inside, you’ll hear:
The science behind why white walls earn more
The most common mistakes STR hosts make with color
How to choose the right white (and the wrong ones to avoid)
A simple 3-part design strategy to make white walls pop
A real-world case study and results from actual Airbnb listings
This is branding for more $. And this episode shows you how to make it work.