Our audio channel aims to spread the knowledge shared in all of Step's events and reach everyone looking to learn more about the latest advances in technology, innovation, and investments from accomplished leaders.
Our audio channel aims to spread the knowledge shared in all of Step's events and reach everyone looking to learn more about the latest advances in technology, innovation, and investments from accomplished leaders.
Exploring strategies for maximizing organic reach and leveraging key metrics across various digital platforms, Juliette Nichols, Fahad Kaleem, Matt Grey, and Ankita Dhawan engage in a dynamic discussion, sharing insights on audience behavior, algorithm adaptations, and the future landscape of organic content.
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HIGHLIGHTS
(0:20) Exploring organic growth strategies for social media platforms.
(6:28) Understanding the impact of social media algorithms on content creators' success.
(11:07) Analyzing content shelf life, algorithms, and achieving success on YouTube.
(15:17) Implementing content creation strategies, focusing on metrics and ROI.
(19:52) Selecting platforms for business growth: TikTok, YouTube, Instagram, LinkedIn.
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QUOTES
"You gotta stop selling, you gotta start sharing content that people would want to share."
"Attention is the new currency. And if you have attention one way or the other, you are going to have an advantage."
"People are smart. They can tell templatized AI content from authentic stories and experiences."
"Metrics are good, but look at platforms like BuzzFeed. They cared only about metrics, and it's worth nothing."
"Every platform serves a slightly different purpose. Pick where your audience is and where they're more likely to buy."
"Organic growth just doesn't happen. You have to engineer it."
"Authenticity and sharing experiences will be your differentiator in the years to come."
"Content shelf life takes time to show results. Three to six months is the minimum for any organic effort to show a tangible result."
"I think the metrics that matter depend on the platform that you're working on. Inevitably, I think that some of the commonalities are sort of asking yourself, why would someone save this piece of content? And why would someone look at this piece of content and share it with five friends? And if you can kind of answer those really clearly you're engineering some content out the gate that has a good shot at pushing some numbers."
"The more people that save the content, the more valuable that content is, the more they're going to share it with their friends. And the more you're kind of triggering the algorithm to bump up that content to the home feed, in drive more follower growth, drive more views."
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