Welcome to 'Step by Step,' the podcast where we explore what it really means to live a successful and fulfilling life. I’m Shelby Church, and each week, we’ll take this journey together—like we’re on a walk, learning step by step how to grow your income, enjoy your life, and find balance along the way. From solo episodes sharing lessons from my own experiences to conversations with guests who’ve built lives they truly love on their own terms, this podcast is all about discovering how to make the most of your time, money, and energy. So let’s take a walk, and learn together, step by step.
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Welcome to 'Step by Step,' the podcast where we explore what it really means to live a successful and fulfilling life. I’m Shelby Church, and each week, we’ll take this journey together—like we’re on a walk, learning step by step how to grow your income, enjoy your life, and find balance along the way. From solo episodes sharing lessons from my own experiences to conversations with guests who’ve built lives they truly love on their own terms, this podcast is all about discovering how to make the most of your time, money, and energy. So let’s take a walk, and learn together, step by step.
How She Sold $13M in Handbags In 1 Year with Jenny Lei of Freja
Step By Step with Shelby Church
56 minutes
6 months ago
How She Sold $13M in Handbags In 1 Year with Jenny Lei of Freja
In this episode of Step-by-Step, I chat with Jenny Lei, the founder of Freja — the minimalist handbag brand that grew from an idea into a $13M business.
🩺 This episode is sponsored by Zocdoc
Stop putting off those doctor appointments and go to zocdoc.com/shelby to find and instantly book a top-rated doctor today.
https://zocdoc.com/shelby
⏱️ Chapters
0:00 - Intro
2:08 - The Interview Bag That Started It All
6:20 - Launching Right Before the Pandemic
10:15 - Manufacturing Struggles & the $2,000 Sample
14:45 - From Dropshipping to a Real Brand
20:58 - Breaking Even, Then Breaking Through
27:30 - Building a Brand, Not Just a Bag
34:02 - Celebs, Content, and Going Viral
40:47 - Team Growth & Staying Independent
47:55 - Mindset Shifts & Journaling as a Superpower
👜 Check out Freja: https://frejanyc.com
📸 Jenny's Instagram: / jennyleii
📍 My Instagram: / shelbychurch
For business inquiries please email churchshelby@gmail.com
with Step By Step Podcast in the subject line.
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Step By Step with Shelby Church
Welcome to 'Step by Step,' the podcast where we explore what it really means to live a successful and fulfilling life. I’m Shelby Church, and each week, we’ll take this journey together—like we’re on a walk, learning step by step how to grow your income, enjoy your life, and find balance along the way. From solo episodes sharing lessons from my own experiences to conversations with guests who’ve built lives they truly love on their own terms, this podcast is all about discovering how to make the most of your time, money, and energy. So let’s take a walk, and learn together, step by step.
