11 Successful NRI Ad Campaigns

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Staying Indian by Gaurav Lakhwani

Gaurav Lakhwani

35 episodes

4 days ago

Staying Indian is your trusted resource for insightful discussions and valuable content tailored for Non-Resident Indians (NRIs) and Persons of Indian Origin (PIOs). Hosted by Gaurav Lakhwani, an industry-leading IT professional and startup mentor, we delve deep into topics that matter to the global Indian community. Gaurav, with over a decade of experience living in 30 countries, brings a unique perspective to the table. ▪️ Expert Interviews ▪️ Financial Planning ▪️ Cultural Insights ▪️ Startup Support Subscribe now and be a part of the Staying Indian community!

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11 Successful NRI Ad Campaigns | Expert Insights

Staying Indian by Gaurav Lakhwani

34 minutes 3 seconds

1 year ago

11 Successful NRI Ad Campaigns | Expert Insights

Advertising is something no one can escape from. When you live out of India there are some special ads that not everyone can see. In this exciting episode, we dive deep into the world of advertising with our special guest Mr. Sandeep Singh Sethi, analyzing some popular ads specifically targeting Non-Resident Indians (NRIs).

Sandeep (@Bunmaskka ) is a marketing and sales professional with over 7 years of experience in brand management and strategic sales. He has led successful marketing campaigns for Tech and FMCG companies across various markets in India and now in the UK.

We dissect ads of different segments, from FMCG brands like @Coca-Cola to airlines including @BritishAirways , @Lufthansa , and telecom brands like @airtel .

Discover the strategies, creativity, and cultural nuances that make these ads effective in connecting with the NRI audience. We'll break down each ad, exploring what works and what doesn't, providing valuable insights for marketers and businesses aiming to engage the global Indian diaspora.

Whether you're an NRI, a marketer, an entrepreneur, anyone looking to reach the lucrative NRI market, or simply curious about the advertising world, this episode offers a fascinating glimpse into the art of targeting NRIs.

Take advantage of this insightful analysis! Like, comment, and subscribe for more episodes of the Staying Indian Podcast.

Timestamps:

00:00 - 01:01: Introduction

01:02 - 05:22: Ad #1 - Coca Cola

05:23 - 07:30: Ad #2 - NRI Legal Services

07:31 - 10:00: Ad #3 - ICICI Bank

10:01 - 14:20: Why do brands focus on NRIs?

14:21 - 16:48: Ad #4 World Remit

16:49 - 18:50: Ad #5 Axis Bank

18:51 - 21:20: Ad #6 Matrix

21:21 - 23:15: Ad #7 Airtel

23:16 - 25:55: Ad #8 Lufthansa

25:56 - 28:50: Ad #9 British Airways

28:51 - 31:10: Ad #10 Thomas Cook

31:11 - 33:04: Ad #11 Nafex

33:05 - 34:03: Conclusion

👍 If you found this episode helpful, please hit the like button and share it with your friends.

Sandeep’s Instagram: https://www.instagram.com/bunmaskka?igsh=MWw5ZHhweGJiaHZoZQ==

Sandeep’s Linkedin

https://www.linkedin.com/in/sandeepsinghsethi/

Sandeep’s YouTube

https://www.youtube.com/@Bunmaskka

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