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Stay Ahead
Handelshøyskolen BI
21 episodes
7 months ago

Stay up to date with the latest research and leading business practices. Come join the roundtable and listen-in on the discussions between top academic experts and industry leaders.




Hosted on Acast. See acast.com/privacy for more information.

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Education
News,
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All content for Stay Ahead is the property of Handelshøyskolen BI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Stay up to date with the latest research and leading business practices. Come join the roundtable and listen-in on the discussions between top academic experts and industry leaders.




Hosted on Acast. See acast.com/privacy for more information.

Show more...
Education
News,
Science
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Strategy as Practice - The Art of Brand Architecture
Stay Ahead
45 minutes 59 seconds
2 years ago
Strategy as Practice - The Art of Brand Architecture

How to compete in a fast-moving consumer goods market? Listen to the discussion between the CEO of Agra, Knut Heje, Professor Ulf Andersson, and the host, Thomas Borgen, who talk about how they have built successful brands in the food industry. 

Knut Heje is the CEO at Agra, one of Scandinavia's largest brand-based food groups with multiple subsidiaries including Mills. Knut has been in Mills since 2009, appointed as CEO in 2016, and became CEO of Agra in 2020. 

Ulf Andersson is an Adjunct Professor at BI’s department of Strategy and Entrepreneurship. His areas of expertise are subsidiary development, knowledge governance and transfer, network theory, and strategy and management of the MNE. 




Hosted on Acast. See acast.com/privacy for more information.

Stay Ahead

Stay up to date with the latest research and leading business practices. Come join the roundtable and listen-in on the discussions between top academic experts and industry leaders.




Hosted on Acast. See acast.com/privacy for more information.