Food Trends, Virality, and Impact: The Social Media Revolution in the Culinary World

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States of Discovery

Only In Your State

127 episodes

3 days ago

Embark on an adventure with States of Discovery, where education and curiosity about the world collide. Our veteran adventure-loving hosts, Sara and Marisa, will take listeners on a quest to discover the country’s hidden narratives - one story at a time. From minimalist van life to podcasting live from the Wisconsin State Fair, this show will illuminate the untold stories of the world around us. If you’re familiar with our sister podcast, Not Your Average Bucket List, then you’re going to love this!

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Food Trends, Virality, and Impact: The Social Media Revolution in the Culinary World

States of Discovery

35 minutes 38 seconds

9 months ago

Food Trends, Virality, and Impact: The Social Media Revolution in the Culinary World

In this all-new episode of States of Discovery, Marisa and Sara dive into the deliciously complex world of viral food trends and explore how social media has revolutionized our relationship with food. From TikTok's feta pasta craze to Guinness shortages caused by viral drinking challenges, we uncover these trends' cultural, economic, and societal impacts. Join us as we discuss the performative vs. purposeful aspects of food culture, the rise of mukbang videos, and the role of culinary influencers in shaping our tastes and habits.

What We Cover:

How social media platforms like TikTok and Instagram have democratized culinary innovation.
Viral food trends, including TikTok’s feta pasta, Dry January, and Veganuary.
The global economic impact of food trends, such as increased demand for specific ingredients.
The rise of mukbang videos and their reflection on consumerism and spectacle.
How social media trends drive awareness about sustainability, cultural appreciation, and the ethics of consumption.
A discussion on whether food trends are performative or purposeful—and how they influence industries.

Notable Statistics & Insights:

In 2021, TikTok’s viral feta pasta video amassed over 600 million views and caused a surge in feta cheese sales globally.
81% of Americans reported discovering new foods or recipes online in 2020 (Pew Research Center).
Studies show that 69% of millennials photograph their food before eating, reflecting the visual culture social media has fostered.
Veganuary 2024 saw an estimated 25 million participants, with many adopting plant-based diets long-term.

Discussion Questions:

Are food trends on social media purely for entertainment, or do they drive meaningful change?
Have you ever participated in a food trend or tried a recipe just because it was trending?
What do you think the next big food trend will be?

Connect with Us:

Phone Number: 805-298-1420 - Leave us a message! We’d love to hear from you.
Email: podcast@onlyinyourstate.com

Thanks for listening to States of Discovery. Until next time, bon appetit!