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Statements of Intent
David Mannheim
22 episodes
2 months ago
eCommerce has lost sight of the people at its heart—the customer. After working with the world’s biggest retailers for 15 years, David Mannheim (author of The Person in Personalisation, founder of Made With Intent) wants to change this. Through solo shows and guest conversations, you’ll hear eCommerce leaders share how they intend to break the status quo gripping online retail. The lack of care. The short-sightedness. The sea of sameness. Each 20-minute episode centres on the sharing of a statement of intent—A personal promise or guiding principle. It’s a vulnerable yet fun source of solidarity for weary commerce marketers who want to change things for the better.
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Marketing
Technology,
Business
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All content for Statements of Intent is the property of David Mannheim and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
eCommerce has lost sight of the people at its heart—the customer. After working with the world’s biggest retailers for 15 years, David Mannheim (author of The Person in Personalisation, founder of Made With Intent) wants to change this. Through solo shows and guest conversations, you’ll hear eCommerce leaders share how they intend to break the status quo gripping online retail. The lack of care. The short-sightedness. The sea of sameness. Each 20-minute episode centres on the sharing of a statement of intent—A personal promise or guiding principle. It’s a vulnerable yet fun source of solidarity for weary commerce marketers who want to change things for the better.
Show more...
Marketing
Technology,
Business
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Episode 6 | "No Purpose Left Behind." - Paul Prior | Statements of Intent Podcast
Statements of Intent
26 minutes
1 year ago
Episode 6 | "No Purpose Left Behind." - Paul Prior | Statements of Intent Podcast

In this episode, Host, David Mannheim, chats with Paul Prior, Head of Digital at Three, about bringing humanity back to the world of eCommerce.

Topics Covered:

  • Paul's guiding principle of "No Purpose Left Behind"
  • Why eCommerce focuses too much on technology over people
  • The role of courage and bravery in eCommerce
  • Practical ways to focus on each customer's unique purpose

Key Quotes:

  • "Online isn't really about technology, it's about the people that are sitting behind technology, and we are complex mofos."
  • "People are scared in general. Like, so you only really have two basic emotions. You have fear and joy."
  • "It takes a lot of courage to ask the big questions, when it's much easier to just ignore them and carry forward."

Episode Chapters:

00:00 Introduction
00:56 Guest Introduction: Paul Prior
02:23 Paul's Statement: No Purpose Left Behind
07:15 The Role of Technology in eCommerce
14:53 The Importance of Courage and Bravery in eCommerce
21:43 Practical Application of 'No Purpose Left Behind'
25:35 Outro

Social Media:

  • Paul on LinkedIn → https://www.linkedin.com/in/priorp/
  • Made With Intent → https://www.linkedin.com/company/madewithintent/
  • YouTube → https://www.youtube.com/@madewithintent
Statements of Intent
eCommerce has lost sight of the people at its heart—the customer. After working with the world’s biggest retailers for 15 years, David Mannheim (author of The Person in Personalisation, founder of Made With Intent) wants to change this. Through solo shows and guest conversations, you’ll hear eCommerce leaders share how they intend to break the status quo gripping online retail. The lack of care. The short-sightedness. The sea of sameness. Each 20-minute episode centres on the sharing of a statement of intent—A personal promise or guiding principle. It’s a vulnerable yet fun source of solidarity for weary commerce marketers who want to change things for the better.