Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will)
We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up.
So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!
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Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will)
We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up.
So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!
Traci Channer’s Lessons on Building a Mission-Driven Pajama Business
Startups in Stilettos
34 minutes
3 months ago
Traci Channer’s Lessons on Building a Mission-Driven Pajama Business
“Just start somewhere and I promise you, like when you open it out to the universe and you put it out there, the right people and the right connections will come into your path.”
In this episode of Startups and Stilettos, Carlyn and Ingrid sit down with Traci Channer, founder of The Decided Collection, a pajama brand for tween girls designed to boost confidence and self-acceptance. Traci shares her journey from corporate burnout to entrepreneurship, revealing how her daughter’s struggle to find stylish, comfortable pajamas sparked a mission-driven business. She opens up about the messy middle of entrepreneurship, the power of trusting her gut, and how her family’s adoption journey deepened her purpose.
Traci also dives into the realities of pivoting from a 15-year corporate career, the importance of community (especially through platforms like Entreprenista), and how she involves her daughter in the business as her toughest and most honest critic. Whether you’re a mom, a founder, or a fellow Mamaprenista, you’ll want to hear Traci’s family-oriented insights, and her amazing story.
What We Talked About:
Traci’s Journey Starting The Decided Collection [3:30]
How the Entreprenista League Helped Traci [14:50]
Keeping Your “Why” in Focus [29:00]
Connect with Traci:
The Decided Collection
Traci Channer on LinkedIn
@thedecidedcollection on IG
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
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Startups in Stilettos
Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will)
We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up.
So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!
