Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will)
We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up.
So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!
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Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will)
We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up.
So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!
How Siham Lahmine Built a Travel Business Rooted in Culture and Connection
Startups in Stilettos
34 minutes
4 months ago
How Siham Lahmine Built a Travel Business Rooted in Culture and Connection
“I want each one to feel special while they are traveling with me. Others say to me, 'Oh, you're supposed to do a lot of group tours. That's going to bring you a lot of profits.' I'm saying leave this aside because it's not about profit. This is about people.”
When 2020 brought global travel to a halt, Siham Lahmine saw an unexpected opportunity: to bet on herself. Leaving behind a stable career in education (and a seven-year role at a tourism company), she launched Morocco Travel Organizer, curating immersive, luxury experiences that go beyond the guidebooks. But her journey wasn’t just about pivoting, it was about rewriting her own rules.
Siham’s entrepreneurial journey is a testament to the power of patience and intuition. While many rushed to pivot in 2020, she took two years to refine her vision, proving that timing isn’t just about opportunity, but readiness.
What we talked about:
How Siham Discovered Her Passion [2:45]
Blending Local Food with Travel [7:50]
Building a Loyal Customer Base without a Large Marketing Budget [17:00]
How an International Business Can Connect with the US [27:45]
Connect with Siham:
Morocco Travel Organizer
LinkedIn
@sihamlahmine on Instagram
@moroccotravelorganizer on Instagram
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Startups in Stilettos
Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will)
We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up.
So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!
