The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
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The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Episode 804 | Positioning, Inventing a Category, Marketing Globally, and More Listener Questions (A Rob Solo Adventure)
Startups For the Rest of Us
35 minutes 30 seconds
6 days ago
Episode 804 | Positioning, Inventing a Category, Marketing Globally, and More Listener Questions (A Rob Solo Adventure)
Can bootstrapped founders really invent a new category with AI or is it a trap?
In this solo episode, Rob Walling answers a fresh batch of listener questions covering SaaS marketing, global expansion, and strategic positioning. He shares advice on whether inventing a new product category is ever worth it and the nuances of updating your positioning after launch.
Want to get your question answered? Drop it here.
Topics we cover:
(2:53) – Vertical vs. horizontal vs. orthogonal positioning as a bootstrapper
(12:37) – Is AI making it easier to create a new category?
(21:19) – How to break through mental blocks and actually launch
(28:36) – Local vs. global marketing for SaaS
(33:01) – Self-driving cars: Rob’s past prediction and what reverse statistics can teach founders
Links from the Show:
MicroConf Remote - Nov 5th, 2025 | Use promo code STARTUPS15 for 15% off your ticket.
TinySeed - SaaS accelerator for ambitious B2B founders
Invest in TinySeed
Episode 783 | Bootstrapping ScrapingBee to $5M ARR and an 8-Figure Exit
Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Subscribe & Review: iTunes | Spotify
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
