The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
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The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Episode 802 | Marketing Not Scaling, Where to Publish Content, and More Listener Questions (A Rob Solo Adventure)
Startups For the Rest of Us
32 minutes 59 seconds
2 weeks ago
Episode 802 | Marketing Not Scaling, Where to Publish Content, and More Listener Questions (A Rob Solo Adventure)
Where’s the best place to publish if you’re starting content from scratch?
In this episode, Rob Walling flies solo, answering your questions on marketing and audience building. He covers what to do when your channels stop scaling, where to publish early on, and the "media company first" approach.
Episode Sponsor:
Are you a non-technical founder with solid revenue and real traction, but your technology is holding you back? You should check out today's sponsor, Designli.
They specialize in helping founders like you who are stuck with messy code, unclear roadmaps, or a dev team that just doesn’t get it.
And for listeners of the pod, Designli is offering their Impact Week completely free. That’s a one-week, no-obligation audit where their team dives into your code, your design system, and your product roadmap to show you exactly what’s working, what’s broken, and what needs to happen next.
If it’s a fit, you can move on to SolutionLab, a three-week sprint where Designli takes over your codebase and architects a real roadmap for growth, led by a full-time, cross-functional team.
If your tech is the bottleneck to your next stage of growth, check them out at https://designli.co/fortherestofus.
Topics we cover:
(1:50) – Can a SaaS founder exit through a management buyout?
(6:46) – What to do when your marketing isn't scaling anymore
(16:28) – How to market a product while searching for product-market fit
(23:27) – Where to publish content when building an audience from scratch
(27:38) – Should you build a media company before launching your SaaS?
Links from the Show:
Get your Ticket for MicroConf Remote - November 5, 2025
Exit Strategy
The SaaS Playbook
Rob Walling (@robwalling) | X
Episode 576 | Don’t Become a Media Company (A Rob Solo Adventure)
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
