The Forward Deployed Engineering Playbook | Pablo Palafox, Happy Robot

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Startupable

Enzo Cavalie

12 episodes

1 day ago

The outsider’s guide to Silicon Valley. I came here as a foreigner to learn what truly sets the best apart: the decisions, strategies, and mindsets that outsiders often see more clearly than insiders. Each week, I go deep with founders, investors, and operators to uncover the real reasons behind their success. Past guests include the founders of Vercel, Auth0, Nubank, Mercado Libre and Kavak.

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The Forward Deployed Engineering Playbook | Pablo Palafox, Happy Robot

Startupable

1 hour 16 minutes 46 seconds

3 weeks ago

The Forward Deployed Engineering Playbook | Pablo Palafox, Happy Robot

I spoke with Pablo Palafox, CEO and co-founder of Happy Robot, the AI agents startup that's automating logistics and supply chain.

Pablo studied industrial engineering and pursued a Ph.D. in computer vision in Munich. Alongside his brother Javier Palafox (COO) and Luis Paarup (CTO), they were part of Y Combinator's in 2023, where they pivoted from their initial idea to what Happy Robot is today.

Recently, Happy Robot raised $44M in its Series B, led by funds like Base10 and a16z. Their "Forward Deployed Engineering" approach allowed them to grow their revenue 20x since their Series A. Today, they work with over 100 clients, including the largest freight brokerage firms in the U.S.

Today, Pablo and I talked about:

Why implementation is more important than technology.
How to get your clients to see you as an "AI partner" instead of just a vendor.
How the "Forward Deployed Engineering" model drove their 20x growth.
How they went from being a "threat" to a "strength" for their clients.
Why building a blame-free culture is essential when working with imperfect technology.

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