Numerous startups like online bootcamps and MOOCs have tried to disrupt and reimagine the higher education system. 

However, the idea of merging these modern educational models with traditional universities seemed far-fetched until recently.

With over 120k paid subscribers and 1M users, Alura made headlines by acquiring FIAP, a well-known private technology university in Brazil. 

This move was a strategic step towards offering comprehensive courses and in-person classes complementing their online programs.

 I sat with Paulo Silveira, Alura’s founder, to understand the reasoning behind acquiring a traditional university, why online education can’t grow as fast as SaaS, how to balance rapid growth with the quality of learning, and whether startups will actually be able to disrupt traditional universities.
 

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