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Startup107
Sumit Patil
37 episodes
3 days ago
Stories of Entrepreneurs. Sponsored by ONE07 MEDIA - www.one07.in
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All content for Startup107 is the property of Sumit Patil and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Stories of Entrepreneurs. Sponsored by ONE07 MEDIA - www.one07.in
Show more...
Entrepreneurship
Business
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#35 - Dr James Richardson on latest trends in CPG industry, how to approach D2C as a food & beverage brand in 2024, advice for emerging CPG brands & a lot of valuable insights in CPG industry
Startup107
31 minutes 19 seconds
1 year ago
#35 - Dr James Richardson on latest trends in CPG industry, how to approach D2C as a food & beverage brand in 2024, advice for emerging CPG brands & a lot of valuable insights in CPG industry


This Episode is sponsored by ⁠ONE07 MEDIA⁠, ⁠ONE07 MEDIA⁠ Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email - sumitghaitpatil@gmail.com

In this episode, I was joined by Dr. James Richardson, Dr James is the author of amazon best selling book, ⁠"Ramping Your Brand"⁠ He is also founder of ⁠Premium Growth Solutions⁠, a strategic planning consultancy for early stage consumer pack-aged goods brands. As a professionally trained cultural anthro-pologist turned business strategist, he has helped over 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Com-pany, General Mills, Kraft Foods, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel cream-ery, Zaca recovery and others. He also hosts his own podcast-Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator.


The following topics were covered in this episode -

  • Current CPG Landscape / New Trends
  • Impact of 2022 - Price Increases on CPG brands
  • How to win in D2C as Food & Bev CPG brand in 2024
  • Rise in shipping prices & how to navigate it as a Food & Bev Brand (Geo-Fencing)
  • Strategies for emerging CPG brands to succeed in 2024
  • We also talked about his new book - Our Worst Strength.


Sumit Patil

⁠LinkedIn 

Startup107
Stories of Entrepreneurs. Sponsored by ONE07 MEDIA - www.one07.in