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#25 - Jim Simon on current CPG industry landscape, why Jimmy Bars transitioned to functional, importance of automation in manufacturing as a CPG brand & how Jimmy Bars is supporting MMA fighters
Startup107
30 minutes 13 seconds
3 years ago
#25 - Jim Simon on current CPG industry landscape, why Jimmy Bars transitioned to functional, importance of automation in manufacturing as a CPG brand & how Jimmy Bars is supporting MMA fighters
In this episode, I was joined by Jim Simon, Jim is the Founder and CEO of JiMMYBAR!, JiMMYBAR is a female co-founded family company & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like MCT Oil, Collagen, Turmeric, plant based Caffeine, Keto friendly nuts.
We discussed about the current challenges in CPG industry, how Jimmy Bars transitioned towards more functional ingredients, importance of automation in the manufacturing facility and Jimmybars is supporting MMA fighters
