Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
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Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
244. Pitch to PO: How to Win a Retail Buyer Meeting Without a Broker
Startup To Scale
24 minutes
5 days ago
244. Pitch to PO: How to Win a Retail Buyer Meeting Without a Broker
Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
Startup To Scale
Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
