Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
All content for Startup To Scale is the property of Foodbevy and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
242. How Opply Is Fixing Supply Chain Chaos for CPG Founders
Startup To Scale
20 minutes
4 weeks ago
242. How Opply Is Fixing Supply Chain Chaos for CPG Founders
When I ran my own CPG brand, supply chain headaches nearly broke me — late POs, cash crunches, and endless supplier follow-ups. In this episode, I sit down with Helen Murphy, Founder and CEO of Opply, who’s building an operating system for small and mid-sized CPG brands to simplify sourcing, forecasting, and funding. Helen shares how her background in consumer goods and tech inspired her to solve the pain points we’ve all felt — from ingredient sourcing to retail readiness — and how Opply hel...
Startup To Scale
Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
