Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
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Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
240. Behind the Scenes at Little Spoon: Scaling a Perishable Supply Chain
Startup To Scale
18 minutes
1 month ago
240. Behind the Scenes at Little Spoon: Scaling a Perishable Supply Chain
I sat down with Garrett Otondo, Director of Strategic Operations at Little Spoon, to explore how their team scaled from DTC to retail while shipping 30,000+ fresh meals each week. We cover: Cold chain packaging + logisticsData-driven demand planning to reduce wasteHow Owlery streamlined freight and retail launch👉 Need help managing freight? Owlery is one of our partners and they’re offering CPG founders a 60-day free trial with a dedicated success manager to help you get set up and strea...
Startup To Scale
Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
