Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
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Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
234. Scaling Sweet Success: How Clio Snacks Grew Nationwide Distribution
Startup To Scale
21 minutes
2 months ago
234. Scaling Sweet Success: How Clio Snacks Grew Nationwide Distribution
I sit down with John McGuckin, CEO of Clio Snacks and seasoned CPG executive, to unpack the brand’s remarkable journey from niche yogurt innovation to nationwide distribution. Clio’s Greek Yogurt Bars are now selling in 28,000+ doors — a case study in CPG scaling done right. We explore John’s leadership approach, how Clio has navigated the competitive snacking landscape, and what it takes to build a brand that earns shelf space and customer loyalty. Whether you're a founder navigating your f...
Startup To Scale
Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
