Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
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Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
233. Go Solo or Find a Cofounder? Choosing Your Founding Path
Startup To Scale
28 minutes
3 months ago
233. Go Solo or Find a Cofounder? Choosing Your Founding Path
Being a founder is one of the most rewarding — and isolating — journeys you can take. In this episode, we sit down with Howie Sher to explore the emotional and strategic decisions behind building a business alone versus bringing on cofounders. We unpack: How to know if you’re meant to build solo or with a teamThe pros and cons of going it aloneHow to handle decision fatigue and emotional weight as a solo founderStrategies for building your support system and avoiding burnoutWhat to look for i...
Startup To Scale
Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
