Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
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Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
226. Tariffs, Deductions, and Margins: Stress Testing Your CPG Business
Startup To Scale
23 minutes
5 months ago
226. Tariffs, Deductions, and Margins: Stress Testing Your CPG Business
Tariffs have been top of mind for every CPG founder I talk to—including myself. In this episode, I’m joined once again by my friend and frequent guest Yuval Selik, co-founder and CEO of Promomash, to unpack how tariff pressures are impacting our businesses beyond just the bottom line. We dive into how tariffs are exposing hidden inefficiencies in supply chains, why blindly raising prices can damage your brand, and how distributor deductions can quietly drain your profits. Yuval shares his own...
Startup To Scale
Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, Jordan Buckner talks with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way. Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker. 💡 Wa...
