Minimum Sellable Product: Why It Beats the MVP Approach Minimum Sellable Product is the focus of this episode, where we dive deep into why the Minimum Sellable Product approach outperforms the traditional MVP. In this discussion, our Startup Coach and tech entrepreneur Ujwal Arkalgud explore how shifting from an MVP mindset to a Minimum Sellable Product can drive early revenue and build stronger customer relationships. Guest: Ujwal Arkalgud, Cultural Anthropologist & Tech Entrepreneur Ujwal Arkalgud is a Canadian cultural anthropologist turned tech entrepreneur who recently achieved an impressive 10x revenue exit from his B2B tech company. Drawing from his personal journey of navigating growth challenges, Ujwal has developed the "Tension Alignment Framework"—a practical tool designed to help growth-stage companies align products, customers, and market dynamics for breakthrough sales results. In addition to his entrepreneurial success, Ujwal is the author of the upcoming book, The Paradox of Expectation, which delves into the "tension model." The book explores the innate conflict between societal expectations and our personal desires, providing fresh insights into how these tensions shape decision-making and behavior. Links to Learn More About Ujwal: Investment Company: Investment Ark Newsletter: Decision Lab Upcoming Book: The Paradox of Expectation LinkedIn: linkedin.com/in/ujwalarkalgud Overview Of Minimum Sellable Product In this segment, we break down the concept of the Minimum Sellable Product. Unlike the MVP—which often focuses on building a visually appealing user experience solely for pitches—the Minimum Sellable Product prioritizes core functionalities that directly generate revenue. The speakers explain that by investing in a Minimum Sellable Product, startups can deliver tangible value to their customers from day one. Revenue-Driven Strategies With Minimum Sellable Product This episode outlines key strategies for developing a Minimum Sellable Product. The conversation highlights how back-end innovations and human intervention can be more beneficial than spending excessive time perfecting the front-end experience. By building a Minimum Sellable Product, founders can acquire paying customers and prove market demand early, which is essential for scaling the business without sacrificing equity for superficial improvements. Founder's Perspective On Minimum Sellable Product Our discussion includes real-world examples where startups succeeded by choosing a Minimum Sellable Product over an MVP. Founders share their experiences about landing blue-chip clients and generating revenue with a product that works rather than one that merely impresses investors. They stress that the Minimum Sellable Product approach aligns more with long-term growth, ensuring the product is both sellable and sustainable. Conclusion: Embrace The Minimum Sellable Product Mindset In wrapping up, the episode encourages entrepreneurs to consider whether they want to build a product that attracts investor interest or one that delivers actual sales. The Minimum Sellable Product strategy not only minimizes risks but also maximizes the potential for customer satisfaction and revenue generation. Additional Links • Silicon Scoop Podcast – Stay Informed, Stay Ahead! • Futuretech Podcast – Explore more episodes and stay updated with the latest in technology and innovation. • Startup Talk Podcast – https://torontostarts.com/startup-talk-toronto-startup-podcast/ • Who Are These Startups Podcast • Startup Investor Drinks – Join the community and connect with fellow startup enthusiasts and investors. • TorontoStarts Startup and Entrepreneur Community – Become a part of Toronto’s thriving startup ecosystem. • Workhaus – Discover flexible workspace solutions for your business needs. • Work with The Startup Coach – Get expert guidance and mentorship for your startup journey. • Reach out to Jon Irwin