Should you run the marketing campaign you had planned? Should you reach out to journalists and pitch your brand in relation to Covid-19? Should you adapt all your messing? Here to help you along the way are Andreas Wennerstrand, expert at crisis communication from Westander PR and Kristina Hunter, VP of comms from @Voi Scooters.

Born out of the Survival Survey and the needs 667 Swedish startups expressed in it, we hope you will enjoy this Survival Guide. Startup Sweden accelerates promising tech startups, helping them on their journey to enter the global market.