AI isn’t about replacing human effort—it’s about amplifying it. In this episode of Startup Stories from the Treehouse, Jonathan Mast, founder of White Beard Strategies, shares actionable strategies for entrepreneurs to leverage AI tools effectively. From using AI for content creation and market research to generating audience-focused insights, Jonathan highlights how AI enhances creativity while maintaining authenticity. He explains a four-step framework for writing effective prompts and emphasizes the importance of experimentation, iteration, and value-driven content. Jonathan’s personal journey shows how AI can even turn challenges like ADD into strengths. AI is a tool to refine your business, not replace its core. Subscribe to the Wildfire Labs Substack for podcast summaries and more insight on building a tech startup.