Join us for an insightful conversation with Brian Tarble, VP of Products at Avid Exchange and former product leader at SAP and Concur. From his extensive experience across Oracle, SAP, and high-growth companies, Tarble unpacks the complexities of modern product development. He shares candid insights on navigating the messy reality behind seemingly simple frameworks, the power of problem validation, and why startups might have an edge over legacy companies in today's data landscape. Whether you're a founder building your first product or a seasoned product leader, this episode offers practical wisdom on balancing customer needs, leveraging AI effectively, and scaling internationally. Learn why the most successful products emerge from unexpected niches and how to turn industry expertise into market advantage. Subscribe to the Wildfire Labs Substack for podcast summaries and more insight on building a tech startup.