Building a startup is a thrilling high-wire act—one misstep, and you’re out. In this episode of Startup Stories from the Treehouse, hosts Todd Gagne and Wilhelm Laubach deliver a masterclass for early-stage founders navigating the toughest challenges: finding product-market fit, managing scarce resources, and standing out in a crowded market. Learn how to get laser-focused on solving one problem for one audience, run marketing like a series of science experiments, and build trust before you sell. Discover why clarity in messaging, winning the short game, and using AI wisely are non-negotiable for growth. With lessons from improv and affordable branding hacks, this episode is packed with actionable insights—perfect for founders ready to move fast, adapt, and win. Subscribe to the Wildfire Labs Substack for podcast summaries and more insight on building a tech startup.