Tyler and Brennan turned their wildland firefighting experience into a successful tech platform that solves critical industry inefficiencies. Despite limited technical backgrounds, they created The Journeyman—a professional connection and business management platform for the wildland firefighting sector. Their success stemmed from deeply understanding industry pain points from personal experience, including missed contracts and outdated paper processes. Though not technical experts, they learned enough about no-code solutions to prototype their ideas and partnered with technical support when needed. Their approach included offering free services initially to build their network, authentic marketing using industry terminology, and self-validating their product by using it for their own EMS business. They managed work-life balance through strategic sacrifices and role division based on strengths. Key lessons include starting with specific problems before tackling larger industry issues, joining founder communities for accountability, and recognizing that building a startup takes longer and costs more than expected. Subscribe to the Wildfire Labs Substack for podcast summaries and more insight on building a tech startup.