Startup Stories from the Treehouse takes you behind the glossy headlines of startup success. In this episode, host Todd sits down with Kyle York, founder of York IE and former Dyn CRO, to unpack the raw truths of entrepreneurship. Kyle challenges conventional startup wisdom, from the myth of stealth mode to the obsession with unicorn valuations. He shares insights on why market-first approaches trump product-first thinking, how vertical SaaS reshapes entrepreneurship, and why a $50M exit can be more valuable than a billion-dollar valuation. Whether you're a founder navigating your startup journey or an aspiring entrepreneur, this conversation offers candid perspectives on building sustainable businesses in today's evolving tech landscape. Get ready for unfiltered insights you won't hear on typical startup podcasts. Subscribe to the Wildfire Labs Substack for podcast summaries and more insight on building a tech startup.