This episode brings us together with Alan Cabello from Adjoint a startup that empowers businesses in the financial industry to achieve new levels of efficiency and control by delivering blockchain technology built specifically for their needs. Having Alan on and talk about hot technological topics like blockchain and API’s in layman's terms was super insightful and helped me better understand these important technologies that are gaining more and more attention these days. Alan also shared how he perceived the difference between being a founder and being a manager at a startup, how he acquires businesses as customers, and more. I’m super excited to now share this conversation with all of you today. Enjoy! IF YOU LIKED THIS EPISODE, GIVE US A FIVE STAR REVIEW ON APPLE PODCAST. We covered the following topics: PROBLEM - SOLUTION - FIT How did you test that there were people with a problem / need for it? What did you do exactly to identify your perfect customer for your brand and value proposition? How did you acquire your first customers? How did you decide on the pricing of your product? FOUNDING vs. MANAGING What differences do you see between your role now and the role of a founder? Why is joining an existing startup better than founding your own? Why worse? CUSTOMER ACQUISITION How do you acquire customers, and how long does that process take? What are the attributes customers want to see in you, for them to buy? TECHNOLOGY How does Blockchain work? How does it compare to an excel sheet? What are API’s and how do they work? B2B vs B2C What’s the attractive part about B2B? Doesn’t it all move very slowly? Books & other recommendation Originals: How Non-Conformists Move the World, by Adam Grant Hooked: How to Build Habit-Forming Products, by Nir Eyal It doesn’t have to be crazy at work, by Jason Fried and David Heinemeier Hansson IF YOU DIDN’T LIKE THIS EPISODE, LET US KNOW HERE