In this episode of Startup Spotlight India, young entrepreneur Aditya shares insights on how Gen Z is transforming the marketing landscape. From attention-grabbing content to community-driven campaigns, he breaks down what makes this generation tick — both as consumers and creators. Tune in to learn about the trends, challenges, and strategies brands need to adopt to connect with Gen Z effectively. Filled with real-life examples, insights, and casual chat, this episode is perfect for marketers, founders, and anyone curious about the future of marketing in India.