Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
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Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
Measurement and Definition of Campaign Success in Podcast Advertising
Startup Series by Ossa
35 minutes
1 year ago
Measurement and Definition of Campaign Success in Podcast Advertising
This is Startup, a limited podcast series brought to you by Ossa Collective.
Could deciphering the enigma of podcast advertising attribution be the key to unlocking your brand's potential? Buckle in as Andrea Schwarzbach and Pete Bersinger, mavens in the world of audio advertising, join Ossa's Head of Campaigns, Cliff Clinton, to dissect what truly measures success in the frontier of podcast advertising. We're not just counting ad spots and impressions; we're getting surgical with the data, slicing through layers of direct and indirect measurement tools. From the allure of vanity URLs to the precision of pixel tracking, we're laying bare the tactics that could revolutionize how you perceive podcasting's impact on your brand's trajectory.
As our discussion deepens, we wrestle with the conundrum of crafting an offer that resonates. Are listeners really clicking through? Or are they silently cheering on from the sidelines? Our experts unpack these mysteries and more, delving into the judicious balance of ad frequency and its dance with audience engagement. Looking toward the horizon, we probe into the future of podcast advertising attribution – a landscape where publishers, attribution partners, and agencies must coalesce around evolving benchmarks and technologies. Don't miss out as we navigate the complex ballet of ad placement and listener experience, all while keeping a keen eye on what 2024 holds for the podcasting advertising space.
Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh
To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.
Startup Series by Ossa
Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
