Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
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Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
This is Startup, a limited podcast series brought to you by Ossa Collective.
Step behind the mic with us as we navigate the dynamic landscape of podcast advertising, alongside industry powerhouses Rita Bautista, Trent Anderson, Michaela Phillips, and Dane Cardiel. Learn how to strike that perfect chord between your brand and podcast creators, where content relevance and audience alignment sing in harmony. Rita, with her pulse on the Latina market's loyalty, Trent's structured roadmap for advertisers at Podchaser, and Michaela's multi-platform engagement strategies at Dear Media, provide a symphony of insights. Our roundtable illuminates the delicate dance of reaching diverse audiences, the finesse required to sidestep miscommunication missteps, and the golden thread of authenticity that weaves through successful podcast partnerships.
Imagine the ability of a podcast host's genuine enthusiasm for a product, an enthusiasm that can transform listeners into loyal customers. This episode is a masterclass in cultivating this very authenticity, with a spotlight on the strategic pre-sales product seeding that sets the stage for natural, resonant endorsements. We delve into the process of managing client expectations, ensuring the sanctity of the host-audience bond, and upholding brand safety. Strap in for a playbook of best practices for brands looking to resonate in the ears of podcast listeners, where long-term commitment, realistic expectations, and smart show selection are the moves to master.
Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh
To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.
Startup Series by Ossa
Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
