This is Startup, a limited podcast series by Ossa Collective. Join us as we navigate the complex terrain of brand safety and suitability, an increasingly critical concern for marketers in our current polarized media landscape. As the CEO and founder of Oxford Road, moderator Dan Granger brings to light the delicate act of balancing client needs against the backdrop of diverse media content. Accompanied by the astute perspectives of Scott McDonald from Oracle and Pat LaCroix from Seekr, we unpack the dangers brands face when their advertising efforts inadvertently become entangled with controversies. Together, we confront the challenges that come with aligning a brand's message with suitable content, emphasizing the need for vigilant and context-aware strategies in the ever-expanding universe of podcasting. Listen in as we examine the delicate balance of advertising in podcasts, weighing the potential pitfalls against the vast opportunities within this deeply engaged medium. With the rise of audio as a preferred form of communication, we discuss the importance of context-sensitive brand safety measures and the role of AI technology in evaluating content. Seekr's advancements in AI, as shared by Pat LaCroix, demonstrate the potential to foster trust and maintain brand alignment on a grand scale. Our conversation shifts to explore the technical nuances of marrying brand values with fitting podcast content and the implications it may have on free speech and public discourse. As we wrap up our engaging discussion, we reflect on the importance of brand values and integrity when steering through complex dialogues. Dan, Pat, and Scott reiterate the complexities and necessity of upholding brand integrity in challenging scenarios. Their insights serve as a beacon for those navigating brand safety, reinforcing the message that integrity and values are not just buzzwords, but the cornerstones of brand reputation and consumer trust. Tune in for a comprehensive exploration of the brand safety ecosystem and walk away with a greater understanding of the essential role it plays in today's marketing strategies. Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.