What makes a successful brand? Find out as we discuss "Startup Branding: Improving Chances of Success" with Onyeka Nwobu, Founder of Disruptive By Design DBD AFRICA
When it comes to brand building, many founders get stuck and simply do not know where or how to start. Branding is perception management and it is essential that investors have the correct perception of your brand when they encounter it.
This episode provides in-depth insight into the importance and strategies behind successful startup branding. We’ll also be diving into some of the most important elements to consider when positioning your brand in the market, and how this can improve your chances for success, especially in fundraising.
Onyeka Nwobu is a seasoned brand strategist who has spent the past 7 years partnering with CEOs, startup founders and global organizations across industries including finance, e-commerce, logistics and FMCG amongst others, to build and execute winning strategies.
She is also the founder of Disruptive By Design (DBD Africa), a full-set branding solution designed to help startups with African focused-solutions build market-moving brands.