
In this episode NiceTo's Startup Palette Show Live proudly supported by Investment NSW, Ellie shares her rich experiences growing up in Alberta, Canada, and moving to the United States. She delves into her family's entrepreneurial background, her professional ballet training, and her illustrious career at Ogilvy, where she received several Cannes Awards.
Ellie also discusses her co-founding journey with Flaus, an innovative dental care product, which became one of the most successful Indiegogo campaigns. She highlights the importance of customer research, pivots in business, and the dynamics of investor appraisals.
Now a principal investor at Side Stage Ventures, Ellie offers profound insights into early-stage investing and the emerging opportunities in consumer brands both in the U.S. and Australia.
#Entrepreneurship #IndiegogoSuccess #Investing #buildingconsumerbrands
Connect with Elli
- Elli Hanson's Personal Website and LinkedIn: Learn more about Elli's professional journey and ventures.
- Flaus Official Website: Explore Flaus, the company co-founded by Elli Hanson, known for creating the world's first patented electric flosser.
- Side Stage Ventures Official Website: Learn about Side Stage Ventures, where Elli serves as Principal Investor, supporting top-tier founders globally.
Proudly Supported by Investment NSW Investment NSW drives economic growth and prosperity for the people of NSW by bringing together business, government and priority markets to deliver on the government’s strategic priorities and boost the state’s innovation, industry, investment and trade. We do this by:
- Growing a sustainable and resilient NSW economy
- Stimulating the creation and growth of innovation intensive businesses in target sectors
- Leveraging our global network to showcase NSW in priority markets and help build export capability
Also a huge thank you to Nakatomi
The venture studio to help accelerate your ambitious ideas.