Meet Yassaman Omidbakhsh, co-founder and co-CEO of Eyerim in the newest episode of Startup Kitchen Talk hosted by Kate Syslova.

Yass' journey started in Southeast Asia, where she dove into the world of e-commerce with Lazada and later helped launch more than eight startups in under a year. That early experience gave her a sharp sense for spotting opportunities—and the courage to act on them.

In 2015, together with her friend Martin, she co-founded eyerim. From the very beginning, Yass has focused on long-term strategy and building a strong foundation. She believed in the potential of digital optics at a time when few did. And she was right. Even before the launch, her pitch helped secure the company’s first major investor. Since then, Eyerim has raised over 5 million euros and grown into a company that’s changing how people shop for eyewear.