Welcome to the Startup Heroes Podcast, a place to learn about business from local Chattanooga super heroes sharing their entrepreneurial journeys, super powers, kryptonite, side kicks, and villains. You’ll learn about the principles and actions it took these founders to build their dreams and hopefully be inspired to do the same. Thank you for listening!
Welcome to the Startup Heroes Podcast, a place to learn about business from local Chattanooga super heroes sharing their entrepreneurial journeys, super powers, kryptonite, side kicks, and villains. You’ll learn about the principles and actions it took these founders to build their dreams and hopefully be inspired to do the same. Thank you for listening!

In this episode of Zero to Hero: Lean Canvas Edition, we dive into the world of entrepreneurship and explore the powerful concepts of "Start With Why" and Forecasting.
Simon Sinek's book, "Start with Why," has inspired countless entrepreneurs to focus on their purpose and values when building their businesses. We'll be discussing how to apply these ideas to your own entrepreneurial journey and how to use them in conjunction with the Lean Canvas Method.
The Lean Canvas Method is a one-page business plan that helps entrepreneurs to quickly and effectively communicate the key elements of their business. By combining this method with the principles of "Start With Why," you can create a roadmap that not only defines your purpose and values but also outlines your target market, unique value proposition, and key metrics.
Whether you're just starting out or looking to refine your business strategy, this episode is packed with valuable insights and actionable advice. So, be sure to tune in and learn how to use the power of "Start With Why" and Forecasting to build the business of your dreams